The first Irish Parenting Blog Awards took place in Odessa in Dublin city centre on Saturday 25th April. It was a sell out event that generated significant social media attention, not only on the night itself, but also at key points on the awards schedule timeline, including the announcement of nominations on 1st April, the publication of the finalists on 16th April and the pre- and post-awards buzz.
A number of sponsor-related events also generated a bump in social media activity, particularly the Glenisk family-friendly recipe competition and the SEAT Ireland announcement of one month’s free driving for the winner of the Best Post of the Year.
So what did it look like?
For the duration of the awards schedule – from 4th February to 28th April – www.irishparentingbloggers.com had in excess of 23,500 visitors.
They were saying thanks congratulations finalist #IPBAwards great night
#IPBAwards trended on Twitter the evening of 1st April when the nominations were announced. #IPBAwards also trended for most of the evening of the awards on 25th April, beginning at 6:30pm and staying in the top 10 in Ireland until 12:30pm the next day.
You can take a look at the trending timeline for the awards night here:
These are some of the many posts published about the awards.